The Sonora Project captures how post-sales leaders at top tech companies are navigating AI, how they are using it today, how it is changing their roles and teams, and what it means for the future of customer experience.

These are the real experiments, practical wins, false starts, and hard-won lessons that do not make vendor case studies but shape how post-sales actually evolves. Stories meant to help the next generation of CS leaders, operators, and teams understand what is actually working, beyond the hype and headlines.

We’re excited to share yours.